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Fresh Flowers
Direct from Holland, and All The Service You Need

  • Complete range of worldwide sourced flowers and greens
  • Worldwide delivery to wholesale florists
  • Easy 24/7 online ordering
  • Everything to make flower professionals more successful

Quality Flowers

Find out more about our complete range of fresh flowers, greens and other products with impeccable quality.

Personal Service

We are your eyes on the market. Our dedicated salesteam is always on the lookout for quality flowers that suit your needs.

Logistical Excellence

Air freight is our specialism. New York, Tokio, Dubai, Sydney or Shanghai: We deliver everything you need, anywhere in the world.

Paul Hoogenboom Holex Flower

“Fresh quality flowers with quality, service and inspiration. All this enables us to provide you with a reliable and inspiring Dutch base, so that we can grow together and stay leading in the market.”


- Paul Hoogenboom, Managing Director

Sourcing Experts

Whether you are looking for high-end quality flowers or everyday assortment. Dutch flowers, seasonal favorites, specific wedding flowers and bulk products: our buying team can fill in your needs the best.

Sourcing Experts Holex Flower

Quality Comes First

Priority 1 is outstanding product quality, from the greenhouse to your doorstep. Where ever in the world.

Quality First

Packing Pros

From Leucojum to Eremurus: all products are packed in the best possible way. We have finetuned our packing process and work with a dedicated team of packing specialists.

Packing Pros
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Floral Inspiration

Discover fresh floral ideas for holiday and seasonal decorations, product suggestions for weddings, and much more.

Floral Inspiration Blog Holex Flower


Did you know that ... ? Find out all about your favorite quality flowers on our #FLOWERWIKI section.

Flowerwiki Blog Holex Flower

Design Tutorials

In the need for new design input? Watch our HOW TO videos and start making more new and wonderful floral designs.

Design Tutorials Blog Holex Flower
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