Blog
Flowers are fabulous! Just like you, we are so happy to be able to work with them every day. At this blog we offer you floral design inspiration and extensive product information, and we hope to boost your creativity.
Watch video tutorials, read articles, discover mood boards, and much more to get inspired! Learn all about the flowers, greens, and branches you love at our #flowerwiki section: lots of product information and care tips.
Israeli Peonies: Beautiful Eye-Catchers!
Did you know that the production of Peonies in Israel has started only about 30 years ago? In 1991, the first production trial started in the Golan Heights in Northern…
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Holex Flower: Pioneer in The Land of Degree Hours
Who doesn’t love the crispy sound of fresh Tulips when you put them in a vase? The look of a perfect bridal bouquet, and knowing for sure that this will…
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New Turn-Key Daff Box: Boost Your Sales!
We are proud to announce that we have developed a new turn-key Daffodil box! This box is a convenient concept that can be used in stores. Each box carries 2…
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New Dried Products You Won’t Want to Miss Out On!
The Holex dried products range has yet again extended with amazing new dried products and colors! From now on, we offer dried Sebiferum and dried Amaranthus Hanging, and the available…
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In Memoriam: Reymundo Zapata
It is with great sadness that we inform you of the passing of Reymundo Zapata. Reymundo passed away on Saturday night. He had been a valued member of our Holex…
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About Valentine and Roses
Valentine and roses: the two are inseparable. But why is that? What links roses and Valentine together? And which Roses should you stock up on to prepare yourself for a…
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The 14 Best Valentine Flowers for 2021
Everyone knows that Valentine’s Day is the perfect day to surprise your loved one with beautiful flowers. For the floral professional, this means that the weeks leading up to V-Day…
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Must-have Valentine’s Roses for Wholesale Florists 2021
What’s Valentine’s Day without Roses? Our buyer selected THE must-have Valentine’s Roses for wholesale florists for 2021! From big-headed to spray varieties: Be inspired by the lovely Valentine’s Roses in…
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Valentine’s Day: What Do Different Color Roses Symbolize?
Valentine’s Day is one of the biggest flower holidays of the year, and you want not only to serve (secret) lovers with red Roses, but you want to serve all…
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Flowers to combine with Roses for Valentine’s Day: 11 Ideas
Valentine’s Day is approaching rapidly, and you want to offer your customers a complete range of beautiful flowers. Of course, Roses are V-Day’s no. 1 bestseller. But with which flowers…
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Forsythia Available Now!
This Forsythia season is going to be amazing! Did you know each Forsythia branch needs to undergo a “frosting period”, and is forced afterwhile to be able to give the…
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Ideas for Valentine’s Day Flower Arrangements
Are you looking for inspiration on how to make Valentine’s Day flower arrangements? Do you want to amaze your customers with your beautiful creations, but don’t know where to start?…
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Valentine’s Day Flowers for (Wholesale) Florists
2021 has begun, and it’s time to focus on Valentine’s Day! This year, the 14th of February maybe even more important than usual, because in a lot of countries worldwide…
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Winter Floral Design Inspiration
When the winter season officially starts, our heads and hearts are firstly filled with Christmas days. Red, green, and shiny gold and silver are top-of-mind colors in the weeks before,…
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Dried and Painted Flowers for Winter Floral Designs
With Christmas days nearby, it might seem difficult to choose which flowers to order for your stock this period of the year. Dried and painted flowers are very trendy and…
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