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Always wanted to know more about a specific type of flower, green or branch? Our #flowerwiki blog section helps you to enrich your knowledge!
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Fascinating Product Stories

We learn you all about the origin of products and their symbolism, which is often accompanied by beautiful stories. Stories you can tell your customers when they ask you for advice on how to fill a specific order, like a bridal bouquet, holiday centerpiece, or funeral tribute!

Did you know that the name “Amaryllis” comes from the Greek word amarussein, what means sparkling? What a beautiful name for a flower! Because it truly adds that extra little bit of sparkle to every floral Christmas design! And did you know there are more than 2000 Hyacinth varieties, which are almost all are grown in the Netherlands? Our little country proved to be extremely suitable for the cultivation of these gorgeous flowers, because of the dune ground!

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Floral Design Suggestions

Next, to the theoretical enrichment, we also offer you practical input: which products match magnificently with each other? Gloriosa combines perfectly with Gerbera and Craspedia. Think of the gorgeous Ranunculus flowers, in combination with other romantic flowers like Tulip and Muscari. Lovely! Visit our floral design inspiration section for more design suggestions.

Care Tips

Now you have ordered all those stunning flowers, you must be sure that you treat them the right way, so rot and other trouble can be prevented. But how much water do you need to put into the bucket? This can differ per product!

Visit the product pages to see what applies to every product.

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Vanda | Holex Flower
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All about Vanda

Vanda is one of the most mystical orchid varieties. The plant is discovered in 1613 by Alvin Semedo, who called him ‘tiao hua’ (translated air plant).  The plant originally grows…

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All about Celosia | Holex Flower
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All about Celosia

Celosia is part of the Amaranthus family (Amaranthaceae) and is native to the subtropical in America, Africa, and Asia. Celosia is derived from the Greek word kelos, which means translated…

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All about Dahlia

The beautiful Dahlia flower is native to Mexico and is their national flower since 1963. It belongs to the Asteraceae family and is related to the Chrysanthemum, Zinnia, and Helianthus.…

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Amaryllis

Amaryllis, also known as Hippeastrum, originally comes from Central America and the Caribbean. The name Amaryllis comes from the Greek word ‘amarussein’, what means sparkling. This beautiful flower is part of the Daffodil family, and like the whole family, it grows from a flower bulb.

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Ilex

Ilex is a species of 400 flowering plants out of the holy family (Aquifoliaceae). The plant is originally from the eastern part of North America and the southeast in Canada. Native Americans used the berries for medical purpose. That’s the reason the plant got the nickname fever bush. One of the other names of this plant is winterberry. The plant loses all his leaves in the winter, the only thing what remains are the typical berries. But be careful! Those berries are mildly toxic to humans.

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Eucalyptus Wholesale Guide

In the floral industry, Eucalyptus (yoo-kah-LIP-tus) is one of the most popular foliage types that is used by florists. The reason for this popularity is the delicious smell and beautiful…

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Hyacinth Flowerwiki Holex Flower Blog
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Hyacinths for (Wholesale) Florists: Availability, Reasons to Sell & More!

The origin of the Hyacinth is in the East, around the Mediterranean, between Lebanon and Turkey. The cultivation shifted slowly to France and from France to The Netherlands in the bulb region. This region, with dune ground, proved to be extremely suitable for the cultivation of this flower (bulb). Under these excellent conditions, the production seriously started, and the rest is history. Nowadays there are over 2000 varieties.

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Rose Flowerwiki Holex Flower Blog
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Roses 101 | Varieties, Availability, Care & Ordering

The queen of the flowers, and by far the most popular cut flower is the rose. Roses have been praised for centuries for their beauty, the history of this flower goes far back in time. The Egyptians, Greeks, Persians, and Romans were already familiar with this flower and used the flower in different rituals.

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