Dutch Flower Group (DFG) CEO Marco van Zijverden was thanked by the Holex companies (Aalsmeer – Miami – Shanghai) on December 21 for 15 years of pleasant and constructive cooperation.
DFG took over Holex Flower from the Zurel Group in 2005. Partly due to this step, Holex Flower was able to develop into a leading flower export company, especially to distant destinations. “Because of Marco’s roots in OZ Export, destinations such as the US and Japan have his interest, but he has also closely followed developments in China and Korea. According to him, opening the Holex branches in Miami and Shanghai was a perfect fit with DFG’s strategy”, says Holex director Paul Hoogenboom. His age-mate Van Zijverden and he have both been active in the industry for about the same time and have seen it evaluate over the past 35 years to where we are now. With fewer but bigger players, an ever-changing playing field, and a continually changing market.
During Van Zijverden’s last year as CEO, there was little time for him to wind down: because of COVID-19, he carried out a lot of crisis management. Also, there wasn’t lost sight of entrepreneurship, given several takeovers and mergers. Successor Jan van Dam was also inducted.
On behalf of Holex Flower, Hoogenboom handed over a special Holex artwork, which is reserved for people with exceptional merit for the company. Unfortunately, because of the COVID-19 measures, without the presence of others.